A Chinese delegate, General Zeng, attends a cultural event in Gujarat. While there, he consumes a product called Tiger Soup, and dies. The investigation into his death points to the Tiger Soup as a possible cause of death, and its manufacturer, Raghu Mehta surrenders himself to the authorities. In a flashback, Raghu is a Gujarati entrepreneur who lives with his wife Rukmini and son Chintu. He struggles to come up with a profitable business idea, having cycled through several products which have failed to take off. His uncle forces him to go on a trip to China with his cousin Devraj, where he is to meet investors about a sports drink business. In China, Devraj presents his product to Tanmay, another successful Gujrati entrepreneur, who rejects it out of hand. Despondent, Devraj abandons Raghu to his own devices. He strikes up a bond with Tanmay, who explains that the customer’s needs are akin to a lock, and Raghu must find the key to the lock in order to be a successful businessman. Raghu goes on a drunken binge with Devraj’s contact Xiu Li, and in his stupor commits to meeting her boss Hao Li while posing as Devraj.